Fall 2013 Benchmark Agenda

Wednesday, November 6, 2013
5:00-7:00 pm

Social Networking Reception

7:00-9:00 pm

Hall of Fame & NHQ Award Dinner

Companies that have applied for the NHQ Award and achieved one of its three levels of excellence in the housing industry are honored. Entries are judged by a panel of previous NHQA Gold winners and management experts.

Now in its 25th year, the NHQA program has such an impressive portfolio of past recipients that the executive panel decided to introduce a new NHQA recognition — the National Housing Quality Hall of Fame. Previous Gold winners will be inducted.


Thursday, November 7, 2013
7:00-8:00 am

Breakfast With Sponsors

8:00-8:15 am

Welcome Introduction

8:15-9:15 am

Keynote Speaker — Banking

9:15-10:15 am

Builder Panel on Roundtable Topics

Builders: Tom French, French Brothers; Ryan Nash, DSLD; Tom Prince, Charter Homes; Chip Pennington, Shea Homes

Roundtable Topics:

  • Financing Land
  • Financing Home-Building Projects
  • Sales & Marketing
  • Customer Satisfaction
  • Quality Control
  • Hiring the Right People
  • Better Use of Technology
  • Energy-Efficient Homes
  • Construction Efficiency
  • Trade Partner Efficiency
10:15-10:45 am

Break With Sponsors

10:45 am-11:45 pm

Roundtable Discussions Part I

The participants will break into several groups, each led by one of the moderators or panel experts. After a short introduction by the moderator, the participants will discuss what is or is not working, along with potential solutions.

11:45-12:45 pm

Lunch With Sponsors

12:45-2:00 pm

Roundtable Discussions Part II

The participants will break into several groups, each led by one of the moderators or panel experts. After a short introduction by the moderator, the participants will discuss what is or is not working, along with potential solutions.

2:00-2:15 pm

Break

2:15-3:20 pm

Panel of Experts “Insight Into 2014” 

  • Charlie Scott | Customer Satisfaction – What customers are saying about how well home builders are delivering customer satisfaction and where they are failing.
  • Noelle Tarabulski | Risk Mitigation & Asset Protection – Prepare for the worst, so the worst does not happen to you. You’re making money again; protect some of it this time.
  • Denis Leonard | Costs and Rework As the market continues to improve the industry needs to focus on profitability by doing it the right the first time.
3:20-4:00 pm

Report on the Roundtable

Moderators for each roundtable will share their groups’ key discussion points with conference attendees.

4:00-5:00 pm

Keynote Speaker “Margin Rediscovered” – 10 Steps to Beat the Coming Squeeze
Scott Sedam, President, TrueNorth Development

Both labor and material prices are escalating daily, while a recent John Burns newsletter pegs the price premium for new over existing homes as 'abnormally high' at about twice the norm. This can only mean one thing to builders: margins squeezed at both ends. Scott Sedam presents 10 specific strategies and tactics for margin improvement, many of which are rarely employed by builders, that work even under the squeeze.

5:00-5:30 pm

Q & A and Closing